Learn strategies to optimize your AdSense revenue. Discover techniques to increase your ad click-through rates (CTR) and user engagement. Experiment with different ad sizes, colors, and placements to find what works best for your audience. Google AdSense Revenue Optimization is the process of modifying your site and ads on your site to improve the quality of your website, traffic on your site and performance of AdSense ads¹. Based on your goals, optimization can involve ad implementation improvements or changes to your site. Optimization can help you grow your AdSense revenue, improve the usability of your site, and get more traffic¹.
Here are some best practices to increase the revenue from Google AdSense:
1. Try Auto ads
Auto ads are easy to set up and provide advanced customization features like ad load, which lets you control the number of ads you show on your pages¹. Auto ads also offer different ad formats, so you can customize the ad experience on your site. For example, you can use in-page ads to increase the number of ad slots on your page, multiplex ads to recommend other content on your site, or vignettes and anchors to perform well on mobile and desktop¹.
How to enable Auto Ads
To enable Auto ads, you need to sign in to your AdSense account and go to Ads > Overview > Get started with Auto ads. Then you can choose the ad formats you want to use and generate the ad code. You need to copy and paste the ad code on every page of your site where you want Auto ads to appear¹.
2. Experiment with your AdSense account settings
You can use the Optimization page in your account to explore customized recommendations that could boost your income¹. You can also run experiments to compare different ad settings and see which one performs better. Experiments help you to make informed decisions about how to configure your ad settings, and can help you to increase your earnings¹.
To run experiments, you need to sign in to your AdSense account and go to Optimization > Experiments. Then you can create a new experiment or choose from existing ones. You can compare different ad types, sizes, colors, styles, and placements. You can also let Google run experiments on your ad format settings and automatically apply any improvements to your revenue or user experience¹.
3. Make your ads more visible with viewability
Viewability is a measure of how often an ad is actually seen by users. It is calculated as the percentage of ad impressions that are viewable out of the total number of ad impressions measured¹. A higher viewability rate means more chances for users to click on your ads and generate revenue for you.
Increase the viewability of your ads
you should follow some best practices such as:
- Reduce page length: shorter pages tend to have higher viewability rates than longer ones because users are more likely to scroll down and see the ads¹.
- Place ads right above the fold: the fold is the part of the page that is visible without scrolling. Placing ads right above the fold can increase their visibility and click-through rate¹.
- Use vertical ad sizes: vertical ad sizes such as 300×600 or 160×600 tend to have higher viewability rates than horizontal ones because they occupy more screen space and are easier to notice¹.
- Keep creating engaging content: content that attracts and retains users’ attention can also increase the viewability of your ads because users are more likely to stay on your page and interact with your ads¹.
- Increase page speed: faster loading pages can improve user experience and reduce bounce rate, which can also increase the viewability of your ads because users are more likely to see them before leaving your site¹.
You can check the viewability rate of your top performing ad units by signing in to your AdSense account and going to Reports > Viewability report. You can also use tools such as Google Analytics or Google Search Console to monitor and improve your page speed.
4. Switch your fixed-sized ad units to responsive ad units
Responsive ad units automatically adjust their size and format according to the screen size and device of the user¹. This can help you optimize your ad space and deliver a better user experience. Responsive ad units can also increase your fill rate and revenue potential because they can show more relevant ads from a larger pool of advertisers.
FIXED-SIZED GOOGLE ADS
To switch your fixed-sized ad units to responsive ad units, you need to sign in to your AdSense account and go to Ads > Overview > By ad unit > Responsive display ads. Then you can create a new responsive display ad unit or edit an existing one. You need to copy and paste the new ad code on every page of your site where you want responsive display ads to appear¹.
If you are unable to update your ad code, you can also turn on the ad sizes optimization setting in your account. This setting allows Google to automatically optimize the size of your fixed-sized ad units to increase performance and revenue. To turn on this setting, you need to sign in to your AdSense account and go to Account > Account information > Ad sizes optimization¹.
5. Make sure you’re not blocking any ads you don’t need to
Blocking ads can reduce your revenue potential because it limits the number of advertisers that can bid on your inventory. If you block too many advertiser URLs, ad networks, general or sensitive categories, this can decrease ad performance because there are fewer advertisers in the auction bidding on your inventory¹.
Blocking Google Ads
You should only block ads that are irrelevant, inappropriate, or harmful to your site or users. You can use the Ad review center in your account to review and block individual ads or ad groups that appear on your site. You can also use the Blocking controls page in your account to block ads by advertiser URL, ad network, general category, sensitive category, or creative type¹.
To access the Ad review center, you need to sign in to your AdSense account and go to Blocking controls > Content > All sites > Ad review center. To access the Blocking controls page, you need to sign in to your AdSense account and go to Blocking controls > Content > All sites¹.
6. Consider the user experience and the AdSense Program policies when placing ads on your site
It is important to balance the number and placement of ads on your site with the user experience and the AdSense Program policies. You should avoid placing too many ads or placing them in a way that interferes with the content or navigation of your site. This can annoy users and make them leave your site or click on your ads unintentionally, which can result in invalid clicks and policy violations¹.
Google Ads Placement
You should follow some best practices for ad placement such as:
- Place ads near content that users are interested in or where they are likely to pay attention¹.
- Avoid placing ads under misleading headings or labels that may confuse users about the nature of the ads¹.
- Avoid placing ads too close to other elements such as buttons, links, images, or menus that may cause accidental clicks¹.
- Avoid placing ads on pages with little or no content or on pages that are under construction or not functioning properly¹.
- Avoid placing ads on pages that contain content that violates the AdSense Program policies such as adult, violent, hateful, illegal, or dangerous content¹.
You can also get acquainted with Better Ads Standards , which are a set of guidelines for online advertising that aim to improve user experience and reduce ad blocking. You can check your Ad Experience Report in Google Search Console to see if your site complies with these standards and address any issues that have been identified¹.
These are some of the best practices for Google AdSense Revenue Optimization. By following these tips, you can improve the quality of your site, the traffic on your site, and the performance of your AdSense ads. This can help you increase your revenue and grow your online business.
I hope this article was helpful and informative. If you have any questions or feedback, please let me know.
(1) Optimization tips for your site and your ads – Google AdSense Help. https://support.google.com/adsense/answer/10760404?hl=en.
(2) Tips for tracking and improving ad revenue – Google AdSense Help. https://support.google.com/adsense/answer/6242031?hl=en.
(3) 10+ Optimization Tricks To Boost Google AdSense Revenue – DigitalKube. https://www.digitalkube.com/boost-adsense-revenue/.
(4) Google AdSense – Earn Money From Website Monetization. https://adsense.google.com/start/.